Written by Dick CarlsonI had the chance to go to Las Vegas last week for a couple of days. I lost $40 on the video poker machines, saw a space-age toilet, and attended the LMS 2007 event put on by Elliott Masie.
Elliott produces shows that are vastly different than the ones I’ve done over the years. There is a real focus on learning, attendee needs, and giving great value. He also makes the lion’s share of the content available immediately after the show — and you can watch the Keynotes, video from the General Sessions, LMS/CEO Panels, Implementer Interviews, highlights from Malcolm Gladwell’s interview — even a copy of an LMS PhD dissertation.
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It’s interesting that most large shows protect their content like a mother grizzly with her cubs. The theory is that if you give away the content, nobody will ever want to pay to attend your show. So only a very small subset of the customer base ever gets to learn, grow, and apply new ideas.
Elliott, on the other hand, makes it easy for anyone to share in the riches. And his shows sell out over and over and over again.
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Information doesn’t want to be free. Information wants to be valuable.
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