• .......... ..... If you're wondering why your startup isn't achieving your monthly customer acquisition goals, it might be that you aren't looking for your "just right" customers.  Goldilocks learned that "too big" and "too small" didn't make her happy.

    My new book is a collection of case studies and actual stories of startups that found out how to focus their marketing, customer messaging and social media stories so that they were talking to potential customers that were exactly right.

    I'm doing interviews right now.

    It comes out in November, and you pre-order it here.