Written by Dick CarlsonI’m sitting in an online session from the e-Learning Guild about mobile learning. This one is on the concept of CellCasts — going beyond the typical podcast model of audio droning on in your ear. Here’s a slide to explain the difference:
Robert Gadd from OnPoint Digital is talking about how his company develops and delivers this — from actually recording the learning via your phone to managing pushing it out to your audience.
There are many options included for tracking and measuring the results of this, something I haven’t heard a lot about in other forms of mobile learning. (A very large company that was presenting about this replied that their success measure was that “we talked to some of the learners and they were happy”. This didn’t really get me feeling all warm and fuzzy about the dollars spent.)
This is one of the more “instructionally sound” models I’ve seen in the mobile learning space, so it’s pretty exciting. Right now most of what I see is like the guy in the bathrobe on the street corner — shouting out to anyone who walks by.
If you’re a member of ELG, I think you have access to this presentation as an archive. I’ll post an update when I know.
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UPDATE: Here is a link to a great set of Flash demos about Robert’s product:
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Hi Dick,
Thanks for covering us today while attending the eLearning Guild’s online learning forum on CellCasting today and for the kind words and insights you shared with your readers. I was also happy to learn about your blog and will add it to my regular reading!
Robert ;?)
OnPoint Digital, Inc.