If It Really Was Really Simple, You Wouldn’t Need “6 Ways to Enhance, Promote and Monetize Your RSS Feed”

6 Ways to Enhance, Promote and Monetize Your RSS Feed

from Mequoda Daily

Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers.

Many publishers view their RSS feed as a self-sustaining journal, a part of their blog that is great because of the low-key and hands-off approach that it was designed for. Well we’re not sure if they’ve noticed, but there’s a whole lot more to this online publishing than recycled content. Recycled content—with class!

Luckily, monetizing your RSS feed doesn’t mean diving into the nitty gritty, it’s pretty easy, and surprisingly exciting to find your content in niches that were once unexplored territory. Here’s a list of six things you can do—today—that will attract new visitors, create an open revenue stream, retain your email newsletter unsubscribers, and will give you (or your webmaster) something to brag about at the next new media conference.

1. Validate Your Feed. Having a feed with errors is the best way to lose inclusion in feed readers. FeedValidator.org will make sure your feed is valid (especially important for Podcast feeds if you want a chance of being accepted into the iTunes collection). It will give you a line-by-line error report for an easy fix.
2. Create Chicklets. No, not the square-shaped gum. We’re talking about those little RSS icons you see on almost every blogger website used to recruit readers that prefer RSS to email. iFeedReaders.com has a simple “chicklet creator” tool for making them in seconds. They give you the code, and all you need to do is drop it into your website template.You can also create your own chicklets at feedforall.com.

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