e-Learning

I’ve just completed a very strange experience with a client.  Well, she wasn’t actually a client — that would suppose that there had been an exchange of funds for services.  In this case, there were santamany promises of funds, but none ever showed up.  It’s not the first time that’s happened to me, and I’m sure it won’t be the last.  And it’s not even the biggest lie I’ve ever been told — there was Santa Claus, the Easter Bunny, and the Federal Reserve.

No, in this case, there was just a string of phone calls and emails about the bright future I would have if I just “trusted” her.  If I bought a plane ticket to her client site with my own money, if I started work without a deposit, if I kept revising my proposal over and over and over without ever getting a dime from her.  I wouldn’t pony up the money for the plane ticket (not my first time at the rodeo) but I did buy her book, read up on her theories, prepped for a phone conference, participated in more calls and email, and generally wasted hours I’ll never get back.

(My wife, who’s the financial brains in the family, thought I was a fool.  From the start she pegged this one for somebody who’d never pay up.  But I’m a Minnesotan — our word is our bond, and if you say you’re gonna do something, you do it.  And if you sign a freakin’ contract? Done deal, Bubba.)

This went on for three weeks.  Finally, I called a halt and said unless she paid the deposit in the contract that she had signed — nothing more would happen.

She said she’d pay if I signed an NDA.  Well, that’s pretty common, so I said sure.  The agreement was if I signed the NDA she’d send the deposit via return mail.  What’s the first clause in her NDA?  That I never, ever disclose to anyone outside her team that I participated in the development and facilitation of a public event for 50 learning professionals.  Huh?  Was I going to wear a hood? I signed, but asked in the return email if she wanted to discuss exactly how this would work.

Suddenly, I was being unreasonable.  We needed to talk.  She had a partner who had to be consulted — we might even have to “start over from zero.”  Ruh roh, Scooby. The next morning, I had an angry email in the inbox telling me the contract was “canceled” — and “since you haven’t done any work, I don’t owe you anything.”

I pointed her to the cancellation clause on my website, common to most freelancers.  It says that if I can re-sell the time, I’ll refund your deposit.  But my time is all I have to sell, and I’ve already told others I’m unavailable.

Is This A Teachable Moment?

Well, on the one hand, I suppose it should be.  I saw right away that this person was pretty emotionally unstable.  I’d known her for years — she’d actually been my employer for a bit quite a while back.  And I don’t remember any of this kind of stuff. But now she kept changing her mind, spent hours trying to decide on spending $400 on an airfare, continually promised to send a check that never materialized, ignored emails — not at all the kind of behavior that gives you confidence in a professional relationship.

Maybe this is just a difficult time in her life.  Maybe there are personal, physical or professional pressures on her right now that are causing this kind of erratic behavior.  (I went through menopause with my wife of 14 years, and, at times, she was nuttier than I am normally.)  Maybe the stress of starting a new company and striking out in a new direction have overwhelmed her — and somewhere down the road things would even out.

Twenty years ago, I’d be shouting “lawsuit” and bringing in the lawyers and enforcing every recourse that my contract entitles me to.  Now, a little older and wiser, I just feel sad that people don’t realize that the learning world is a pretty small pond and that the ripples reach from edge to edge.

I just read a wonderful post by Jane Hart entitled “The Future Of Social Media In The Enterprise“.  In it, she deftly describes an issue that I’ve been encountering often lately with potential clients who want to talk about using this game-changing paradigm-shifting bar-raising (insert your own favorite stupid marketing metaphor here) thing we call Social Media.

titanic1Her argument is quite elegant.  If I may distill it, she feels that using Social Media tools only behind your firewall (not allowing employees to connect outside the company) is short-sighted.  And that their real value is the cross-pollination and connection that comes from engaging across a discipline, around the world, and to people who see things in vastly different ways.

(I bet British Petroleum has a great internal forum to discuss how much time and money to spend when drilling really deep wells, and what to do when you get 700+ safety violations.  But maybe, if they’d been more connected to reality, they wouldn’t have lost $17 BILLON DOLLARS and become the poster boy for dumb.)

I have to say, though, that I’m getting a little bit tired having this discussion with people who are extremely focused on keeping the fence up between their employees and the rest of the world.  Stopping the dangers of Farmville, YouTube, and people randomly getting information they might use to improve their skills.  It’s exhausting to keep having the same chat with the same network administrators.  The same vendors who want to sell their custom “behind the firewall” solutions.  The same tiny minds who think they have all sorts of special secrets about how they put their canned hams in the boxes and ship them out.

Would it make more sense for me to have a “pre-work” session, where there’s an assessment of some kind?  And if the client is mostly focused on how to lock all the doors and bar all the windows — just smile and move along?

On Jane’s blog, I said it this way:

We try to run from or eradicate that which we do not understand. If we can’t kill it, we try to control it and limit the access of others.

Probably true with the first cave-person who found fire. Still true in corporate America today. I have to admit that I, personally, am actually getting a little tired of having this discussion with potential clients and people who ask for advice.

I want to just say “Whatever” and move on to someone who’s open to new ideas and things that might help them. (Kind of a lifeboat drill — if I’ve only got so many years left, do I spend them arguing with people about the VALUE of parachutes or just HAND OUT parachutes to as many people as possible before the crash?)

It’s actually kind of exhausting. Like trying to convince my mom that “unlimited long-distance” actually meant she could talk to me as long and as often as she liked.

Never won that one, either.

So what do you think?  Do you want a parachute, or should we keep talking about the nuts and the in-flight movie?

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If you’re a small business, you can’t out-spend the competition on marketing.  But you can out-teach them.  Here’s a great video with David Heinemeier Hansson (a partner in 37signals and the creator of Ruby on Rails).

He’s talking about how they’ve built a great audience through blogs, lectures, seminars and other teachable moments.  Great stuff!

Source:  Venture Beat via Remarkablogger

I’m facilitating a workshop this week for a bunch of Learning 2.0 folks in Las Vegas. (No, I have no plans to be “teaching” or “training” — thanks for asking.)  The title I came up with is “Relax!  Everything You Know About Content Is Wrong…”

hammerYeah, part of getting sessions accepted is a catchy title — but I really believe that most everything we’ve taught our students about content in their formal educational history is wrong.  How we design it, how we deploy it, how they interact with it and how we judge if they’ve taken it in successfully.

So I spend a great deal of time nowadays talking to fellow learning designers about that, in the guise of showing them “new media tools” like Twitter and Facebook and NING and Wicker and Spooty and Fitzzle…  (Points will be given for those of you who realize which of those are made up gibberish.)

In reality, these things are just tools.  What we’re really doing is responding to the fact that there are better ways of dealing with today’s learners and their needs, and the existence of some of these new technologies is giving us a long overdue kick in the Kirkpatrick to encourage some change.

Here’s my list of what “old” content looks like:

  • I’m up HERE, you learners are out THERE
  • I know the answers.  You’re supposed to take them in from me.
  • My answers are the right ones.  Yours are not.
  • My content (the text book) is correct.  Your experience or theories are not valid.
  • We measure success on how well you can parrot back to me what I said.
  • Old, gray heads make the best choices about what to learn, when, and how.
  • You start here.  Then you do this, then this, then that.  Then you stop.
  • If I want your input, I’ll ask for it.  And then evaluate it.
  • You in the back — quit whispering. You’ll disturb others.
  • Here’s a list of work to do outside of class. I chose it.
  • These are the accepted resources and authorities. I chose them.
  • At the end, we’ll grade on a curve.  There will be winners and losers.
  • If you’re louder, you get noticed.  If you’re quiet, you don’t.
  • If you agree with my theories, you’ll get praised.  If you don’t, you won’t.
  • You should highlight the stuff that I say is important — it will be on the test.
  • Name in the upper left-hand corner.  Points given for neatness.

So — what did your classroom look like when you were in school?  My workshop at TechKnowledge 2010 (TK10) in Las Vegas this week will break every single one of these rules, I hope.

It should be total chaos.

One of my favorite evangelists in the Social Media space is Jeff Hurt (@JeffHurt on Twitter) the Director of Education and Events for the National Association of Dental Plans (NADP)– a small nonprofit headquartered in Dallas, TX.

Jeff_Hurt_10-14-2009_2-55-51_PMYou wouldn’t think of dental work and social media, but he’s done great work in getting a pretty stodgy group to use some really neat tools — and I ran across a great interview where he actually listed off all the tools that he and his staff use on a daily basis:

What social media sites/tools are you using?

  • Animoto Videos (free or low-cost video creation)
  • Blogtalkradio (interview members, speakers, board candidates, etc.)
  • EventCenter & EventPartner Webinar Platforms (which include webinar microsite, registration process, podcast recording features, text chatting)
  • Hootsuite (to schedule our daily tweets)
  • iCohere eCommunity (velvet rope eCommunity for members only)
  • Facebook Fan Page (for conferences and events)
  • Google Alerts & Twitter Search (for NADP as well as specific industry key words)
  • LinkedIn Group
  • Ning groups (for our own professional learning)
  • Social Collective Conference eCommunity (which also includes event registration, marketing and crowdsourcing features.)
  • Tinychat – to engage in conversations with general public about dental benefits
  • Tweetdeck (to monitor chatter on specific association keywords as well as government initiatives)
  • Twitter
  • Vovici for our research and surveys
  • Wiffiti.com
  • WordPress Blogs (conference blog, public outreach blog, advocacy issues regarding healthcare reform)
  • YouTube