Workshops
The Power of Babble
This full-day workshop introduces you to a bunch of cutting edge, scary and possibly dangerous methods of allowing users to create their own content. But you'll walk away with a solid plan, based on your individual needs and capabilities. You'll participate in the interactive process of setting goals, making choices on what's important (and within your budget) to build a solid foundation for user generated content models.
Developing kick-ass learning is not for the faint of heart. Giving a Generation X learner a talking head with a "next" button is a recipe for destruction. They'll tune out and start reading mail (or IM-ing their friends, or playing Doom, or listening to tunes on their i-Pod).
You've got to move up to the next level of interactive customer-driven learning using techniques like blogs, podcasting, networked communities, wikis, viral videos and other cutting edge tools where the inmates build the asylum. You'll work through a series of worksheets and checklists to get you started on creating a framework for your own user-built content tools.
Request a workshop
| 8:00 - 9:00 |
What's All This Noise About?
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| 9:00 - 10:00 |
The Costs Of Free Contentwhy Content you get for free isn't -- the risks of customer built content -- determining your intellectual property strategy -- setting limits, and sticking to them -- creating your budget for building and running online content -- consultants, contractors, vendors and other scary things.
Real-World Report: Amazon Customer Reviews
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| 10:00 |
Break and Networking |
| 10:30 - 11:30 |
Amateurs Can't Read Blueprintshow to embarrass your company and yourself -- finding good talent to make you shine -- if you don't have goals, declare success right now -- creating a basic plan -- deciding between gold, silver and bronze -- getting your permits in order, before you build that castle.
Real-World Report: Scobelizer Blog
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| 11:30 - 12:30 |
You Can't Handle The Truth...your customers (and users) have opinions -- the quickest way to find your weakness -- turning critics into raving fans -- parsing comments for golden nuggets -- controlling piling on -- showing that you listen, and respond -- no pr types allowed here.
Real-World Report: Wikipedia
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| 12:30 |
Lunch and Networking |
| 1:30 - 2:30 |
Ten Steps To Failing Biglet's run this past marketing and pr -- someone needs to keep this on message -- make sure that you correct any false perceptions -- we just need to educate them -- getting our message out there -- whoops! The CEO found out -- let's take it out of context and use it -- time to pull the plug.
Real-World Report: Microsoft.com Communities
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| 2:30 - 3:30 |
Minding Your Gardentime to moderate the comments -- pruning the suckers -- let's plant some special seeds -- no need to support this -- blog that and you're fired -- if you are supposed to have opinions, we'll supply them for you -- we didn't want this to be so successful.
Real-World Report: Epinions
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| 3:30 |
Break and Networking |
| 4:30 - 5:00 |
Bringing It All Togetherplanning where to start -- elephant consuption by small bites -- your mom told you there'd be days like this -- disaster planning -- everybody's got an opinion -- plan for success -- plan for being overwhelmed -- using the pros -- spreading out the weight --
Real-World Report: Intro Network
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| 5:00 - 6:00 |
Simple Steps To Get Startedidentify your talent -- what's in the garden already -- talk to your customers -- first baby steps -- it's a good thing if nobody notices -- building a library of content -- seeding the clouds -- ideas can be rented but not stolen -- getting noticed on a large scale -- keeping the ball rolling.
Real-World Report: LA Times Wikitorials
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