You Can Be A Blogging Case Study

Most of the events I go to about social media are a lot of speechifying and people telling me how successful they are.  So I was a little intrigued when I ran across  the SOBCon09 event that Liz Strauss is putting on.  It appears that you’ll have a chance to bring your company there and actually have experts sit down and focus their skills on developing an action plan to make things happen.

“Using a unique Presentation/Workshop model, we’ll push theory into practice – the conference is designed to build solid action plans tailored to attendee’s individual needs.

On the main day, each speaker will present a 40-minute talk with a direct business application. Then attendee “mastermind” teams will work together for an additional 40 minutes to establish action steps for that part of their business. Through this process, attendees will compile and build a complete Business Action Plan by the end of the day.”

I had a chance to talk with Liz on the phone today, and she tells me that this evolved over several years from an initial “online chat” session that she set up one day — and it’s now several days in Chicago with lots of big names (and their big brains).

sob

Most impressive to me, as an education wonk, is the idea that you’ll actually have the chance to walk away with something actionable that is tailored to your specific problem.

And the fact that @Naomi from IttyBiz is a sponsor means that there will be lots of fun.

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