We Don’t Need Better Teachers

February 3, 2010

I’ve been listening to lots of talk lately about how to “fix” education. Mostly, from people not currently involved in the design or delivery of education.  And there are lots and lots of theories.
(I’d imagine that when plumbers get together for a beer, they laugh about how architects think they know how to “fix” plumbing.  [...]

Read the full article →

Let’s Put On A Show! My Mom Can Make The Costumes…

January 27, 2010

I spent 14 hours on the road (well, in the air and in airports and waiting in shuttle buses) the other day to come to rainy Las Vegas for a show.  It’s about Learning, that thing that I spend lots of time trying to help clients make happen.
“Putting on a big show” is a concept [...]

Read the full article →

Learning To Use That New Hammer

January 25, 2010

I’m facilitating a workshop this week for a bunch of Learning 2.0 folks in Las Vegas. (No, I have no plans to be “teaching” or “training” — thanks for asking.)  The title I came up with is “Relax!  Everything You Know About Content Is Wrong…”
Yeah, part of getting sessions accepted is a catchy title — [...]

Read the full article →

Using Content To Find New Four-Legged Clients

January 21, 2010

Yesterday I spent some time talking to a new client (whee!) about what seems to be a very common problem for small businesses.  And it looks like I’ll be doing some work with them, and actually using them as a case study of sorts.
It’s the Wateree Animal Hospital in Camden, SC.  I found them because [...]

Read the full article →

Is SEO DOA? Maybe Content Matters!

December 31, 2009

There’s a great post over at Tim Bray’s blog about the continuing discussion of whether Search Engine Optimization (SEO) is still important.  In a nutshell, SEO is the science (or art) of making your web site rise to the top in search engines like Google so people will find you.
I believe that SEO is still [...]

Read the full article →

How To Edit Your Own Copy

December 28, 2009

Writing for your web site or email newsletter might be the most important thing that you do — if people don’t want to waste time wading through your lengthy prose, they’ll never get to your amazing offer.  There are lots of great resources like MenWithPens and Dave Navarro and  Naomi Dunford and Sonia Simone [...]

Read the full article →

A Magical Jelly Bean For Christmas

December 16, 2009

I didn’t have time to get to the Jaguar dealership to buy all my readers cars this year, but here’s something even better — a magical jelly bean just for you.
This is a little bit of free software that roots through your computer and finds those serial numbers that you should have written down somewhere [...]

Read the full article →

I Need More Noise, Please! And Random Conversation! And Distractions!

December 11, 2009

Some people prepare to release their creative Djinn by turning off the radio, closing the doors, sending the kids out to play and putting a sheet over the goldfish tank.  They like peace, quiet, and tranquility for their surroundings.  This allows them to carefully focus their grey matter on the task at hand, with no [...]

Read the full article →

Yada, Yada Yada. Blah, Blah, Blah. Get To The Point!

November 17, 2009

It has come to my attention that some of you didn’t get the memo.  You’re apparently unaware that we’re living in a world of 15-second TV commercials, 140-character tweets, and three-minute “long-form” videos on YouTube.
Nobody gives a rat’s ass about your context, your setup, your overview, your background, your rationale, your reasoning, your formative thinking, [...]

Read the full article →

Profiting From What You Know

November 13, 2009

Last night I had the privilege of presenting to Social Media Club Columbia here in my new adopted home town of Columbia, SC. We had a great turnout with lots of new folks — well, new to us — and there were lots of questions and interaction.
I was talking about how geeks can profit [...]

Read the full article →

← Previous Entries

Next Entries →