Celebrate What You Suck At!

As difficult as it must be for you to believe, dear readers, there are some things at which I am not amazingly skilled.  In fact (brace yourselfs) there are multiple areas where my skill level is so low that special measuring equipment must be brought in just to determine the exact level of suckitude.  (I suspect that that is a “Havi-ism” but I’m not good enough at attribution to go and check it out.)

now_discoverI used to work frantically (and usually unsuccessfully) to either cover up or rationalize these areas — because after many years of education I’d been convinced that we all had to be good at everything.  Geometry, Chemistry, English, Folk Dancing, Athletics — and that if you weren’t great you just kept slogging to improve.

Then, I read “Now, Discover Your Strengths” byMarcus Buckingham.  (Well, I already knew Marcus from “First, Break All The Rules”.) People talk about books that change their lives, and this was the one that did it for me.

In a nutshell:  You’ve got things that you’re really great at, and things that you suck at. (Well, he doesn’t say “suck”.)  And if you focus all your time on improving what you don’t do well, you someday might improve all the way to kind-of-all-right.  But if you focus on the things you’re already great at, you could become world-class.

Short aside — this is usually where people say “Well, but what if that thing I’m bad at is realtionships?  Or raising children? Or world peace?”  And then I say “I’m trying to make a point here — bite me!”

It changed how I think about the skills that I need to run my business, the skills I need to live my life, and the skills I need to get where I want to go.  Now I have three categories:

  1. Things I’m Great At
  2. Things I Suck At, But Would LIKE To Improve At
  3. Things I Could Die Without Ever, Ever Doing Again

I spend lots of time trying to improve at #1 — to the point where I can charge clients embarrassing amounts of money because I’m the cat’s ass.

I spend some time at #2, connecting with the best experts and training I can find — often failing over and over — to improve at something I’d really LIKE to do better.

I spend virtually no time on #3, and either pay someone else or find a way to just stop doing stuff that I’m really not good at.

I was reminded of this the other day, when I offended a friend by observing that she really sucked at a particular skill.  (I had noticed that she was telling this to a large group, and celebrating the fact that she’d found an assistant who could handle this task seamlessly — so my friend could do the voodo that she do do so well.)  But in my typical insensitive way, I forgot that some people havn’t had my years and years of announcing to the world that they suck at stuff.

So I’m now adding a “Step Four” to the list.

Announce, loudly and proudly, that there are things that you suck at. And that it’s really OK with you — actually, that you’re proud of it.

That it benefits your clients, because you’re focused like a laser beam on improving the skill set that they pay you for.  That it benefits your spouse, because you’re focused on being the best husband/wife/partner/clone that you can be.

At first, it’s hard.  Like admitting you’re an addict at an AA meeting.  But it gets easier and easier with time.  Soon, you’ll laugh as you say it — and your audience will laugh right along with you.  Because if the “expert” is allowed to have weak spots, maybe they won’t be so afraid of looking silly.  Or asking for your horrendously overpriced help.

Duh.

{ 2 comments… read them below or add one }

Sherri April 5, 2009 at 1:52 pm

Great point! I’ve heard the merits of focusing on your strengths and getting other people to do what you’re weak at (after all, those things will be someone else’s strength’s, right?) . I’ve found putting it into action a bit tough in certain scenarios when you have a job to do and parts of it just naturally fall in those weak spots, but it’s your job. I suppose there are ways around that, too.

One question, what about things that you’re good at but don’t like doing? Perhaps those should get tossed aside as well.

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dickcarl April 10, 2009 at 3:49 pm

@Sherri –
Well, I have areas that I rock at (retail store management, for example) that I’ve decided that I just don’t want to do anymore. But I have the luxury of not having a family that depends on me for income, and a wife that humors me. I did about 20 years in retail and finally realized that just because you’re really good at something doesn’t necessarily mean that you should keep doing it for the rest of your life.

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