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I’ve just completed a very strange experience with a client.  Well, she wasn’t actually a client — that would suppose that there had been an exchange of funds for services.  In this case, there were santamany promises of funds, but none ever showed up.  It’s not the first time that’s happened to me, and I’m sure it won’t be the last.  And it’s not even the biggest lie I’ve ever been told — there was Santa Claus, the Easter Bunny, and the Federal Reserve.

No, in this case, there was just a string of phone calls and emails about the bright future I would have if I just “trusted” her.  If I bought a plane ticket to her client site with my own money, if I started work without a deposit, if I kept revising my proposal over and over and over without ever getting a dime from her.  I wouldn’t pony up the money for the plane ticket (not my first time at the rodeo) but I did buy her book, read up on her theories, prepped for a phone conference, participated in more calls and email, and generally wasted hours I’ll never get back.

(My wife, who’s the financial brains in the family, thought I was a fool.  From the start she pegged this one for somebody who’d never pay up.  But I’m a Minnesotan — our word is our bond, and if you say you’re gonna do something, you do it.  And if you sign a freakin’ contract? Done deal, Bubba.)

This went on for three weeks.  Finally, I called a halt and said unless she paid the deposit in the contract that she had signed — nothing more would happen.

She said she’d pay if I signed an NDA.  Well, that’s pretty common, so I said sure.  The agreement was if I signed the NDA she’d send the deposit via return mail.  What’s the first clause in her NDA?  That I never, ever disclose to anyone outside her team that I participated in the development and facilitation of a public event for 50 learning professionals.  Huh?  Was I going to wear a hood? I signed, but asked in the return email if she wanted to discuss exactly how this would work.

Suddenly, I was being unreasonable.  We needed to talk.  She had a partner who had to be consulted — we might even have to “start over from zero.”  Ruh roh, Scooby. The next morning, I had an angry email in the inbox telling me the contract was “canceled” — and “since you haven’t done any work, I don’t owe you anything.”

I pointed her to the cancellation clause on my website, common to most freelancers.  It says that if I can re-sell the time, I’ll refund your deposit.  But my time is all I have to sell, and I’ve already told others I’m unavailable.

Is This A Teachable Moment?

Well, on the one hand, I suppose it should be.  I saw right away that this person was pretty emotionally unstable.  I’d known her for years — she’d actually been my employer for a bit quite a while back.  And I don’t remember any of this kind of stuff. But now she kept changing her mind, spent hours trying to decide on spending $400 on an airfare, continually promised to send a check that never materialized, ignored emails — not at all the kind of behavior that gives you confidence in a professional relationship.

Maybe this is just a difficult time in her life.  Maybe there are personal, physical or professional pressures on her right now that are causing this kind of erratic behavior.  (I went through menopause with my wife of 14 years, and, at times, she was nuttier than I am normally.)  Maybe the stress of starting a new company and striking out in a new direction have overwhelmed her — and somewhere down the road things would even out.

Twenty years ago, I’d be shouting “lawsuit” and bringing in the lawyers and enforcing every recourse that my contract entitles me to.  Now, a little older and wiser, I just feel sad that people don’t realize that the learning world is a pretty small pond and that the ripples reach from edge to edge.

One of my favorite evangelists in the Social Media space is Jeff Hurt (@JeffHurt on Twitter) the Director of Education and Events for the National Association of Dental Plans (NADP)– a small nonprofit headquartered in Dallas, TX.

Jeff_Hurt_10-14-2009_2-55-51_PMYou wouldn’t think of dental work and social media, but he’s done great work in getting a pretty stodgy group to use some really neat tools — and I ran across a great interview where he actually listed off all the tools that he and his staff use on a daily basis:

What social media sites/tools are you using?

  • Animoto Videos (free or low-cost video creation)
  • Blogtalkradio (interview members, speakers, board candidates, etc.)
  • EventCenter & EventPartner Webinar Platforms (which include webinar microsite, registration process, podcast recording features, text chatting)
  • Hootsuite (to schedule our daily tweets)
  • iCohere eCommunity (velvet rope eCommunity for members only)
  • Facebook Fan Page (for conferences and events)
  • Google Alerts & Twitter Search (for NADP as well as specific industry key words)
  • LinkedIn Group
  • Ning groups (for our own professional learning)
  • Social Collective Conference eCommunity (which also includes event registration, marketing and crowdsourcing features.)
  • Tinychat – to engage in conversations with general public about dental benefits
  • Tweetdeck (to monitor chatter on specific association keywords as well as government initiatives)
  • Twitter
  • Vovici for our research and surveys
  • Wiffiti.com
  • WordPress Blogs (conference blog, public outreach blog, advocacy issues regarding healthcare reform)
  • YouTube


I got an email today from Ragan Communications with a lovely little video on “How To Handle Tough Questions From Reporters” that had most of the standard “fess up and take your medicine” sort of advice that your mom would probably give you.

But really, in today’s world of social media tools, there are better ways to handle a reporter trying to nail you on a big story.

If A Reporter Asks About Your Mistress…

…post something on your Facebook page, talking about how you’ve adopted a deserving 27-year-old lingerie model who was so skinny that she might have starved to death.  Remember to link to photos to prove your case.

If A Reporter Questions Your Expense Account…

…tweet that your Gulfstream has been in the shop for the last time, and you’re purchasing Willie Nelson’s old tour bus and will be driving to all of your overseas fact-finding missions from now on.  Don’t mention the ganja in the master suite.

If A Reporter Hears About Your Un-Documented Nanny…

…blog that you’ve embarked on a new Rosetta Stone “full immersion” language lesson series where you get not only the DVDs and tapes, but an actual Spanish-speaking person to come to your house for 45-days to help you prepare for your trip.

If A Reporter Prints That Your Wife Has Left You…

…post a travel review to Yelp claiming that Delta Airlines booked a ticket for a woman with your wife’s name to Mazatlan, along with your pool boy and all your mutual funds.

If A Reporter Calls To Confirm That You’ve Been Laid Off As CEO…

…crumple paper near the receiver and claim a bad Skype connection.

If you’ve got a web page, or a blog, or an AOL site for your collection of Fonzie memorabilia — you’d like to have more traffic.  Here are three simple Twix to improve your content and make those traffic stats shoot right off the charts.

twixIf you’re wondering whether or not I can properly spell “tricks” — fear not.  I’m headed for a meeting of the Social Media Club in Greenville, SC tomorrow morning.  And I’ll be handing out business cards with a little “Twix” bar attached, as I tell people about this post.

Clever, huh?  An amazing play on words (being as I’m a “content guy”) that gets all those people to go and read my blog, because of the guilt they’ll feel after eating that free candy.  Just consider this an “Extwa Twix” for you to use — at no charge.

Twix #1:  Bribe Them
Offer your readers something they actually want — the answer to a question, the solution to a problem, or a way to solve pain.  Don’t just give them a link to an interesting site and some quotes from it, explain clearly why it will make their life better.  Tell them how they’ll lose weight the moment they get there — or how their sex life will improve just from spending time there.

Twix #2:  Speak Their Language
Make sure that you’re using words that the audience might enter in a search tool to find information.  You’ll get more hits from a headline that says “How To Escape A Shark” than one that says “Current Research On Techniques Of Decampment From The Vicinity Of Large Hungry Ocean Dwellers”.  (Headline #2 is perfectly appropriate if writing for an audience of Ph.D. candidates or Nigerian Finance Ministers.)

Twix #3:  Use Key Words In Your Links
If you’re linking to other web sites (a good thing) be sure that your actual hot links contain the key words that people search for:

BAD: …and you can find how to tie your shoes right here.

GOOD: …and you can find how to tie your shoes right here.

Search engines give you additional points for links that contain “hot” words.

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OK — ready to get that content into shape?  Leave me a comment, and I’ll send you an empty wrapper from a Twix bar that I ate in your name.

It’s always nice to hear that you’ve been barking up the right tree.  And now I’ve got proof — or “woof” — of that, from Chris Garrett, in a great post about how content improves your Google Authority.

High on the list of “negative influencers”:

“Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.”

Of course, there are other important issues — like links, traffic, and what your site looks like in general.  But you’ve got that covered already — right?