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On New Year’s Eve 2011, I suffered what my Cardiologist gently refers to as a “near heart attack” many miles from any kind of decent emergency medical support.  That’s now about three weeks in my rear view mirror.  For those of you who just like the bullet points:

  • I’m home, resting comfortably after double bypass heart surgery

    Post Surgery

    Day 1 Post Surgery

  • I didn’t suffer any lasting heart damage
  • Yes, it hurt like fucking hell at many points along the journey
  • I’m a very, very lucky little guy

The rest of this lengthy post is for those of you who like details. I’m still working on building my endurance up from “kitten level”, and wanted somewhere to point all the well wishers (and those who are disappointed) who’d like to know what happened.

One of my favorite old songs is Bonnie Tyler’s “Total Eclipse Of The Heart”, and the line in it “Every Now And Then I Fall Apart.” (Those of you under 28 go watch the video and laugh at what grandpa’s rock and rollers used to look like.  Your kids will be doing this, only too soon.)

I’d been having a little pain in my right arm now and then, but since we’d recently moved I’d just put it down to a lot of lifting of boxes and furniture.  I’d even promised my wife to call the doctor after the holidays.  But no typical heart problem indications.

Not a clue.  I’ve had regular stress tests, and in fact a complete physical in October with EKG.  Since Diane had a heart bypass 15 years ago we’re pretty aware of issues like this.  (Now, I AM a big tub of goo – I don’t exercise, I carry a lot of extra weight, etc.)  But there were no indicators at all.

Where it happenedJust before New Years, we were camping in NE South Carolina on the Georgia border in our new (used) motor home.  We’d been out a few days, and it was 10AM New Year’s eve morning.  We hiked down a steep hill to the beach with the puggies, and my arm really started to hurt.  Soon, it was up around my neck and down the left arm.  I felt nausea and chest pain.  I had a pretty good guess what it was.

We were 15 miles from any city, so we decided to climb back up and drive ourselves in.  Diane tore down the rig – hoses, cords, etc – and I drove it out the narrow parts to the street.  (She’d never piloted it before.) Just getting from driver to seat to the passenger seat had me cursing a blue streak.

She drove to the tiny local hospital, they did an EKG (normal) chest x-ray (normal) and gave me nitro for the pain, which helped.  That exhausted their cardiac treatment options.

Dr. Richard Umbach

My Cardiologist, Dr. Richard Umbach

Luckily, my Cardiologist was doing New Year’s Eve rounds back in Columbia, they sent him the EKG and info.  He said he didn’t like it at all, and ordered me in an ambulance for an 80 mile ride.  Wouldn’t let me go in a private car.  (Love that guy.)

Later that evening, he said I’d had a “near heart attack” but there was no damage, yet.  But he was so worried he wouldn’t let me leave the hospital.  I sat there for three days in no pain at all, waiting for the cath lab to open (closed for the holiday).  When they did the angiogram on January3rd, they found I had 4 blockages.  (For those of you playing at home, this is NOT a good thing.) The next day they did surgery.  Fixed all four with two bypasses, and I’m good to go.

Apparently this is genetic, not a result of too many Doritos.  But he says being a big tub of goo isn’t helping, any.

And, yes, his instincts were right.  Had I gone home it’s entirely possible one of those four blockages could have come loose and caused a stroke, or a big heart attack before I could have gotten back to the hospital.

I smile a lot when he comes in the room.

My Heart Surgeon, Dr. Robert Zurcher

The other guy that makes me smile is my surgeon — he snuck me in to a very full schedule.  (Somehow, even though the surgery and catheterization labs close for four days over a holiday, people still seem to have heart problems. Crazy.)  But he thought it was important enough to get me in at 7AM the day after they found the problem — I think that’s kind of like “…if we want to be able to bill this one we’d better get him on the table pronto.”

(Trivia:  He got out of medical school two years before Bonnie Tyler won her Grammy for “Total Eclipse Of The Heart”.  I’m not sure if he’s a fan or not.)

He did such a good job that I was up and running around (well, ok, pushing a walker very slowly) two days after surgery.  And out of the hospital in four days.  Which is very, very good results.  Fantastic results.  I’m thinking about entering some marathons if they have a category for “people driving motorhomes”.

My wife?  She drove the 31′ motorhome all the way back to our house (80+ miles)  on two-lane country roads and pronounced it “easy”.  She’s a plucky farm girl who grew up driving tractors and draft horses.  This thing is nothing. She’s getting a little tired of waiting on me hand and foot, so I don’t think I can stretch that out much longer.  I’m pretty sure the surgeon is going to let me start driving again next week, and picking up things that weigh more than 15 pounds.  (All three pugs, unfortunately, fall into that category.)

What did I learn from this experience?

  • If you’re going to have a heart attack, you should do it near Providence Hospital in Columbia, SC.  These people are the best of the best.
  • You can’t be shy about showing off your junk to cute nurses if you’re having heart surgery, and they don’t care about looking at it, anyway
  • There’s not enough morphine in the WORLD for when they take out the chest tubes

 

 

 

 

One of the BizDev guys at my new shop wandered by the other day, and I asked him what he was hearing from his corporate folks that he called on about “Social Media”. He looked at me a little blankly, and responded “Not much at all.”

pink_phoneHe said that to most of the corporate types he talked to, SM was pretty much a toy and they really didn’t understand why it would matter to their business, why they’d want to spend time on it, or why they’d want to be Tweeting or FaceBooking or whatever it is that the kids are all doing nowadays.

Truth hurts. Here I am rolling around in SM all day long, thinking that it’s the neatest thing since bread with the crust cut off, and it turns out that in South Carolina most of the guys in the nice suits think it’s something their daughters do on their little pink phones before their coming out parties.

My BizDev friend challenged me to give him a few short points that he could use with the folks he talked to, that would help them understand why Social Media was important to them.

And the hard part?  It’s gotta be written in “Business” not in “Woo-Woo Awesome”.

1.  You’re Already Using Social Media – You Just Don’t Know It

If you’ve got more than two employees (and they’re under 60), you’re already using social media.  You just don’t know it.  The average social media user is 39 years old.

Your employees are innocently posting things like:

  • “I’m so proud that our tuna is now 95% Dolphin Free!”
  • “I don’t think a few Toyotas exploding is such a bad thing – our dealership hasn’t had a single one explode, yet!”
  • “Yeah, we had a problem with e-coli in our potato salad last week but we’ve cleaned all the dishes and the restaurant is ready to go!”

You need to have a Social Media strategy, a corporate policy, and guidance for employees.  Now.

2.  People Expect To Find You – If They Don’t, They Go Elsewhere

Your customers want you there. 93% of customers say they want businesses to be available through Social Media.

Customers look for your hours with their smartphone as they head to your store.  They compare your product guarantee as they shop in another store for a similar product.  And they look at reviews of your restaurant, hotel, or sewer service just before they call.

Your reputation is already out on the web, most likely.  Someone has posted a review, a blog, or a Twitter comment about an interaction they’ve had with your business.  If it was positive, you should be trumpeting it from the rooftops.  If it was negative, you should be on top of it immediately – solving the problem, if possible. Minimizing the damage, otherwise.

Ask Target. Or United Airlines.

3.A Social Media Presence Is Like That Fire Extinguisher On Your Wall

You’ve got a shiny fire extinguisher on your wall, and you hope to hell that you’ll never need to use it. But every year, you have it tested – and if you’re smart, you train your employees how it works.

A solid SM presence is like that for your business.  When disaster happens (your own little BP Oil Spill or Kentucky Fried Sink Bathers) you’re ready to manage communications and keep things from spiraling out of hand.

You can candidly communicate with your customers, sharing information transparently and quickly – not having let it get filtered and spun through the media.

Plus, your supporters (you’ll have supporters if you’re doing SM right – thousands of them) will come to your aid across the Internet and tell the truth about your company and who you really are.

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So, those are my top three points I’d send out to Corporate America.What would you add?  Where have I gone wrong?

If you’ve ever worked with a Web Designer (dangerous creatures who live in dark rooms, surrounded by monitors and empty cans of Red Bull and crumpled Twinkie wrappers) you’ve probably seen these strange words in the middle of the screen on your new web site:

lorem-ipsum“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ”

Used by typesetters and designers since the 1960′s, this “filler copy” is meant to let you focus on the design elements of the page rather than worry about exactly what the copy will say. And, if you’re writing a brochure for Toyotas or a flyer about your lost cat, that’s all fine and good. But if you’re trying to design a blog, sales page or site for your community there’s a large problem.

You can’t properly design the look, feel and vibe of your site unless the designer can read the copy and experience the voice, tone, flavor and vibe of your copy. Let me offer three example opening paragraphs for the same web site, and you be the judge:

Bob’s Lugnut Emporium: Take #1

Welcome to Bob’s Lugnut Emporium. We are purveyors of fine lugnuts in southeastern Kansas (and the Oklahoma panhandle) for vehicles of all sizes.  If you need lugnuts, or lugnut accessories, we can supply all your needs. We offer overnight delivery of lugnuts via Fedex and UPS.  You can also visit our headquarters from 8AM to 5PM to pick up your lugnuts.  Please call ahead to make sure that we have the nuts you need.

Bob’s Lugnut Emporium: Take #2

In today’s competitive business world, your team is striving to be the #1 performer in your market niche — and Bob’s Lugnut Emporium can be just the partner that you’re seeking.  Our world-class experts are available to consult with you and provide business-class solutions that offer best-of-breed products providing proven best practices from threads to foot pounds.  We’re the market leader and industry pioneer in our space, offering our patented Limited Unlimited Guarantee Service (LUGS) where each lugnut has an RFID chip connected to a GPS which electronically communicates to your SAB tracking system to instantly update your CIO on the ROI of the product.

Bob’s Lugnut Emporium: Take #3

If you’ve got big trucks, they’ve got tires.  And if those tires fall off, you’ve got problems.  Big problems.  Missed deliveries, angry customers, huge repair expenses, and driver’s wages to pay with no deliveries being billed.  We’re Bob’s Lugnut Emporium — and we know it’s about way more than lugnuts to you.  That’s why every nut is tested twice.  That’s why professional drivers choose our nuts 3:1 in surveys.  And that’s why we offer a personal guarantee from our owner, Bob “Big Load” Johnson:  “My product will beat the nuts off the competition.”

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So — would your web designer come up with a different looking web site for you, if they saw some of this copy before they put stylus to screen?  You bet.  These are three wildly different personas, voices, flavors and styles. (Yes, I’m exaggerating to make a point. So sue me.)  But without having heard any of this you probably would have gotten a nice site with a big shiny lugnut on the top and some photos of tires.

So the next time you’re at the “design” stage of a project, go ahead and write some copy — even if it’s just a few pages — and stay away from the “Lorem, Ipsum, Dolor” stuff.  You’ll be glad you did.

(BTW — the entire concept of this post was pretty much stolen from “Content Rules” — an amazing new book I’m reading by Ann Handley and C.C. Chapman. Go buy it right now. Stop reading and do it. Hurry up.)
I try to be as tall as Miss Destructo

I try to be as tall as Miss Destructo

People often ask me why they would want to be on The Twitters, or The Facebook, or involved in The Blogging.  (To be fair, they also often ask me to hush up and move out of the way, but that’s a whole ‘nother post.)  My answer, oftentimes, is that it’s a great way to build a personal brand.

I point to people like Chris Brogan, James Chartrand, Naomi Dunford, Scott Stratten — all of whom have developed great businesses based on being open and entertaining with their audience on one or more social media platforms.

But my favorite example is always Amber Osborne, aka Miss Destructo.  She’s the blue-haired dynamo who is the voice behind @brucesyams — my favorite canned spud — and the “destroyer of social media boredom”. She blogs from Tampa, Florida — the location of Destructo HQ — and was recently named the Best Twitter Personality in Tampa.

She’s managed to build a high-profile image online over a couple years of blogging, tweeting, and generally being helpful and interesting to folks in the social media world. Now that work is paying off – she recently was a headliner at Social Story in Greenville, SC.  Here’s a short video interview with her by Phil Yanov of the GSA Technology Council.


So — what are you doing to build your brand online? If you’re spending all your time on Twitter offering coupons, or telling us what you ate for lunch, or blogging about that amazing discount your hairdresser has going on — think again!

The other day my friend Naomi Dunford posted an absolutely lovely audio version of “Oh, The Places You’ll Go!” that she read for her son Jack.  Many people commented that it brought tears to their eyes, and great joy to their hearts.places

So — always willing to jump on the bandwagon — I’ve recorded my own little bedtime reading for Jack, based on one of my favorite childhood memories.

Kid should be off to dreamland in minutes.

http://www.techherding.com/jack.mp3