Written by Dick CarlsonI’m sitting in a session with Michelle Lentz of Write Technology who is talking about how to 
start and maintain a corporate blog for marketing your training programs. She’s pretty high energy, and even though it’s a hot afternoon in this tiny room, I’m paying attention.
Key Learning: Build content first, before you “launch” your blog. Delta Airlines had employees blog for several months before announcing the existence of their blog.
Sometimes MS blogs seem to provide lots of personal information, but it adds a personality for the writer and makes you feel more connected.
- Don’t post emails
- Show your post to a friend if there are any things you think might not be appropriate
- Share out cultural and audience issues
- Know your audiences
It’s Too Hot In This Tiny Room!
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