I’m always telling people about Seth Godin’s book “Tribes” — but I doubt that they go to the trouble of finding, buying, and reading it. Now you can just watch him talk at TED about it:
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
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