Turns Out That Great Content Grows Your “Google Authority”!

It’s always nice to hear that you’ve been barking up the right tree.  And now I’ve got proof — or “woof” — of that, from Chris Garrett, in a great post about how content improves your Google Authority.

High on the list of “negative influencers”:

“Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.”

Of course, there are other important issues — like links, traffic, and what your site looks like in general.  But you’ve got that covered already — right?

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